#IsThisThingOn

ENCORE: Creating "Sound-On" Content in a Sound-Off World

Mar 9, 2019

2:00pm – 3:00pm CT

According to Digiday, 85% of Facebook video is watched without sound, and research shows that that's the trend across other digital platforms. In a world where "sound off" is the default, how do you create content that compels your audience to put their headphones on? We'll explore audio trends like ASMR, viral hits like Yanny vs. Laurel, "Bad Lip Reading," great brand examples and more.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Sarah Gibble-Laska

Chapter Four

Details

Primary Entry:
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Format:

Panel

Type:

Session

Track:

Brands & Marketing

Level:

Intermediate