Alexis Jones is on a mission inspiring people to reconsider stereotypes around sex, gender and power dynamics. As the founder of I AM THAT GIRL, a badass version of Girl Scouts for college and other women with a 1.2M+ person community online and chapters in 24+ countries, her goal is audacious: to empower women and men of all ages to be free of the stereotype trappings, and to embrace the masculine and feminine parts that lie within each of us

Jones, who is equal parts tomboy, entrepreneur, hopeless optimist, and social scientist, stands at the intersection of entertainment and activism; working with organizations of all sizes from Fortune 100 companies, Hollywood, US politics, and the sports world. She spends her time leading the conversation at women’s conferences and also holds court in the locker rooms of the biggest sports teams.

In today’s cultural landscape where we’re seeking for more empathy in the workplace, searching for mutual respect, having open discussions about how to reduce unconscious and conscious bias, and asking questions about how to avoid toxic masculinity in relationships; Alexis is guiding us all through the delicate nuances current culture demands while also offering tangible steps ushering us all forward.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.