4 million hours of video uploaded to YouTube. 67 million Instagram posts. 650 million tweets. Welcome to just one day on social media. There are more ways than ever to integrate AI into marketing and social media campaigns as a means to bridge the gap between science and execution. The session will discuss the vital role AI is playing in the future of our marketing, helping marketers understand how to manoeuvre AI to their advantage. It will better help you understand your competitors movements and analysis of your performance. In a world where strategies are content led, I will show you how to optimise the production of content to incorporate the consistent, pioneering changes within the digital world.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.