The near future will bring greater variety in choice, ways to play, and types of innovative technologies which in turn will create more magical experiences for toys than ever before. Hear from companies that are crafting the future of interactive play through immersive stories, augmented reality collectibles and the power of voice. What may have seemed like science fiction before is in fact here today and incredibly fun to play.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.