Rachel Whitney (YouTube): Mentor


Rachel Whitney


Mentor Sessions offer 15 minutes of one-on-one interactions with industry leaders and professionals from all aspects across the film, interactive, and music areas.

Advanced signup will be required, more information on the RSVP system will be available as at a later time.

Meeting with this mentor is highly recommended if you're interested in streaming & programming, marketing/PR, and music tech.

Rachel Whitney joined YouTube in 2018 as Country Music Programming Lead, working alongside the Nashville-based YouTube team to head up strategy and programming for country and roots music across the Google & YouTube ecosystem. With 15 years in Nashville, she was previously the Head of Country Music Programming at Pandora, and Director of Digital Marketing at Borman Entertainment. Originally from Wichita, KS, Rachel received her BA from Indiana University and MBA from Vanderbilt University.

You can see Rachel’s full bio on her speaker page.

Registrants who sign up online must check-in 30 minutes before their mentor time slot to guarantee their spot. Limited on-site sign up is also available for a small number of Mentor Sessions spots and will begin 30 minutes before the first time slot of each session.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Event Type: Session
Level: Advanced