Rachel Whitney

Rachel Whitney joined YouTube in 2018 as Country Music Programming Lead, working alongside the Nashville-based YouTube team to head up strategy and programming for country and roots music across the Google & YouTube ecosystem. With 15 years in Nashville, she was previously the Head of Country Music Programming at Pandora, and Director of Digital Marketing at Borman Entertainment where she managed streaming partnerships on behalf of artists including Keith Urban, Lady Antebellum & My Morning Jacket.

Originally from Wichita, KS, Rachel received her BA from Indiana University and MBA from Vanderbilt University’s Owen School of Business.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]