Storytelling is a creative art that has limitless iterations--at the core of storytelling is the essential desire to create a compelling story for your audience. Neil Strauss’s prolific background in music journalism (Rolling Stone, New York Times, 10 NYT bestselling books) combined with his passion for storytelling has driven him now into the world of podcasting (To Live And Die in LA). Donald Albright, president and co-founder of Tenderfoot TV, comes from 20+ years in the music industry before starting a successful podcast company with 300 million downloads under his belt. Joining Neil and Donald, is Christina Cala, NPR, a field producer for All Things Considered. Their discussion will focus on the creation of To Live And Die in LA and the evolution of storytelling through the podcasting.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.