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People tap little of their creative potential because their passion is overcome by obstacles at work and in life. There are many causes. Work environments that discourage communication. Processes can deter innovation. Fortunately, what re-engages our creative potential is hard-wired into our DNA. This workshop breaks down the obstacles that keep us from our natural creative passion for helping us perform at our highest level. It reviews how the most creative people and companies maintain an attitude that has positioned them as the innovative leaders of their industries. It improves one's creative potential with engaging exercises, and it gives the steps to take to increases creativity in one's personal work, company culture, and life experience.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.