What's the incentive to bring customers in-store when they have the convenience of ordering online from the comfort of their own home? Aside from experiencing the product first-hand, these three founders believe building actual experiences -- from live concerts, to yoga classes, non-profit partnership events, and more -- are the key to not only building a great brand, but also building community.
Hear from a panel of founders on how they're using their retail stores in creative ways to engage with the community and usher in new clientele.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Alta Alexander
Altatudes
Keith Kreeger
Keith Kreeger Studios
Paige Mycoskie
Aviator Nation
Margaret Williams
Tribeza