Beyond Pop-Ups: Retail Spaces That Build Community

What's the incentive to bring customers in-store when they have the convenience of ordering online from the comfort of their own home? Aside from experiencing the product first-hand, these three founders believe building actual experiences -- from live concerts, to yoga classes, non-profit partnership events, and more -- are the key to not only building a great brand, but also building community.
Hear from a panel of founders on how they're using their retail stores in creative ways to engage with the community and usher in new clientele.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Intermediate