Advance RSVP is available to Primary Entry badge types only. Walk-ups may be accepted on a first come, first served basis.

Mentor Sessions offer 15 minutes of one-on-one interaction with industry leaders and professionals from a variety of fields spanning interactive, film, and music.

Meeting with this mentor is highly recommended if you're interested in streaming & programming, management, songwriting, contracts & agreements, and A&R.

Rachel Cragg is the director of A&R and Management for Nettwerk Music Group. She oversees the A&R department for the US label which includes scouting and signing new musical talent and developing our existing roster to maximize long term artist success. Throughout her career Rachel has had the opportunity to work with many artists including the Beastie Boys, Jimmy Eat World, The Mars Volta, Sarah Mclachlan, Hermitude, Radical Face and Family of the Year to name a few.

You can see Rachel’s full bio on her speaker page.

Registrants who sign up online must check-in 30 minutes before their mentor time slot to guarantee their spot. Limited on-site sign up is also available for a small number of Mentor Sessions spots and will begin 30 minutes before the first time slot of each session.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.