Lara Baker (The BKRY): Mentor


Lara Baker


Advance RSVP is available to Primary Entry badge types only. Walk-ups may be accepted on a first come, first served basis.

Mentor Sessions offer 15 minutes of one-on-one interaction with industry leaders and professionals from a variety of fields spanning interactive, film, and music.

Meeting with this mentor is highly recommended if you're interested in live events, sales & sponnsorships, distribution, non-profits, and gender equality- women in leadership.

London resident Lara is a music industry events and marketing director, diversity consultant & TEDx speaker. With 15 years industry experience, Lara established her own consultancy business The BKRY in 2018. Lara programmes a number of high profile music events and was previously a Director at the Association of Independent Music (AIM), where she created the AIM Awards. Lara is an advocate for diversity & gender equality in the music business & blog for HuffPo on music industry diversity issues.

You can see Lara’s full bio on her speaker page.

Registrants who sign up online must check-in 30 minutes before their mentor time slot to guarantee their spot. Limited on-site sign up is also available for a small number of Mentor Sessions spots and will begin 30 minutes before the first time slot of each session.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Event Type: Session
Level: Advanced