In a time of rapidly changing viewing habits and preferences, the virtual world has risen to become a key element of daily life. Liverpool Football Club CEO Peter Moore will explore the ways in which the virtual world has impacted both the business of traditional sports, as well as global fan engagement. Clubs, teams and leagues are working hard to maintain and strengthen the position they hold in the hearts and minds of millions of passionate fans; with a CEO whose career spans stints at Microsoft, EA and now LFC, Peter Moore will offer a unique insight into the true meaning of interactive entertainment.

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