Adele Ho (Supergroup Sonic Branding): Mentor


Advance RSVP is available to Primary Entry badge types only. Walk-ups may be accepted on a first come, first served basis.

Mentor Sessions offer 15 minutes of one-on-one interaction with industry leaders and professionals from a variety of fields spanning interactive, film, and music.

Meeting with this mentor is highly recommended if you're interested in management, live events, songwriting, synch/licensing, and publishing.

Adele started off working as the Artist Liaison & Events Coordinator for the Ottawa Folk Festival (now Cityfolk). She then moved to LA to study in UCLA Extension’s Music Business program focusing on Music Supervision. In 2014, Adele began working with Joel C. High at creative control. She has also taken an active role in their Event Production division, talent coordinating the Guild of Music Supervisor Awards, and many more.

You can see Adele’s full bio on her speaker page.

Registrants who sign up online must check-in 30 minutes before their mentor time slot to guarantee their spot. Limited on-site sign up is also available for a small number of Mentor Sessions spots and will begin 30 minutes before the first time slot of each session.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Event Type: Session
Level: Advanced