Arby’s Arts & Crafts: A Story of Creative Marketing

Arby’s has remained at the top of the social media game by entertaining millions of fans throughout gaming with their creative designs shared throughout social media. But how exactly do they create such a vibrant array of social media content? Meet team members from Moxie, the creative agency responsible for Arby’s captivating social presence, and learn about their unique approach to creating engaging social content for niche groups such as gaming and anime.





Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jennifer Barclay
photo of Scott Hunt
photo of Mike Singletary
Primary Access
Music Badge
Platinum Badge
Artist Wristband
Film Badge
Interactive Badge
Gaming Wristband
About
Format: Panel
Type: Session
Level: Beginner