AJ Alvarez (Symphonic Distribution): Mentor


Advance RSVP is available to Primary Entry badge types only. Walk-ups may be accepted on a first come, first served basis.

Mentor Sessions offer 15 minutes of one-on-one interaction with industry leaders and professionals from a variety of fields spanning interactive, film, and music.

Meeting with this mentor is highly recommended if you're interested in streaming & programming, marketing/PR, distribution, and A&R.

AJ Alvarez is the Director of Client Marketing at Symphonic Distribution. Previously at VP Music Group, AJ designed digital strategy for the label’s releases; including the 2017 Grammy-nominated album, Everlasting from Raging Fyah. In her years with the label, Alvarez increased the VP YouTube audience, implemented strategies that built the label’s Spotify playlist following an average of 87%, was instrumental in creating advertising campaigns in multiple languages & led influencer activations.

You can see AJ’s full bio on her speaker page.

Registrants who sign up online must check-in 30 minutes before their mentor time slot to guarantee their spot. Limited on-site sign up is also available for a small number of Mentor Sessions spots and will begin 30 minutes before the first time slot of each session.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Event Type: Session
Level: Advanced