Lorrae Therese McKenna (Our Golden Friend): Mentor


Advance RSVP is available to Primary Entry badge types only. Walk-ups may be accepted on a first come, first served basis.

Mentor Sessions offer 15 minutes of one-on-one interaction with industry leaders and professionals from a variety of fields spanning interactive, film, and music.

Meeting with this mentor is highly recommended if you're interested in management, touring, and A&R.

Lorrae McKenna is the owner/director of Melbourne based record label & management group Our Golden Friend. Lorrae has been an active part of the music industry for 14 years working in a variety of roles. Joining Remote Control Records in 2013 Lorrae reinvigorated the label’s Australian roster by signing acts like Courtney Barnett, King Gizzard, & many more. As well as A&R Lorrae planned and implemented PR & Marketing strategies for international artists including Adele, Radiohead, and many others.

You can see Lorrae’s full bio on her speaker page.

Registrants who sign up online must check-in 30 minutes before their mentor time slot to guarantee their spot. Limited on-site sign up is also available for a small number of Mentor Sessions spots and will begin 30 minutes before the first time slot of each session.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Event Type: Session
Level: Advanced