Lucia Kaminsky (Sandbox Entertainment): Mentor

Mar 13, 2019

12:30pm – 1:45pm CT

Advance RSVP is available to Primary Entry badge types only. Walk-ups may be accepted on a first come, first served basis.

This session will provide mentees 15 minutes to receive face-to-face feedback on 1-2 tracks of the mentee's choosing. Registrants signed up for this session will be contacted with further instructions on how to submit their tracks.

This mentor is highly recommended if you’re interested in Streaming & Programming, Management and Marketing/PR.

After roles with Walt Disney Entertainment, the GRAMMYs, and Borman Entertainment Lucia now oversees digital strategy at Sandbox where she manages the digital presence of all artists on the roster. Her role is to optimize digital strategy, fan engagement, and content while managing programs with partners such as Spotify, Apple Music, Pandora, Amazon, Google, Facebook, Instagram, and YouTube. Sandbox artists include ‪Kacey Musgraves‬, ‪Little Big Town‬, ‪Kelsea Ballerini‬, Dan + Shay, ‪Faith Hill

You can read Lucia’s full bio on her speaker page.

Registrants who sign up online must check-in 30 minutes before their mentor time slot to guarantee their spot. Limited on-site sign up is also available for a small number of Mentor Sessions spots and will begin 30 minutes before the first time slot of each session.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Lucia Kaminsky
Lucia Kaminsky

Sandbox Entertainment

Primary Access
Music Badge
Platinum Badge
Artist Wristband