For many founders, fundraising is a necessity - whether you’re exploring the best way to scale your team, outpace the competition, make great technological strides, or launch a buzz worthy marketing campaign that generates qualified leads, access to a substantial amount of liquidity is often the most direct route to meet your objectives.

When is a startup investor-ready? How far along do you have to be before you can seriously consider yourself attractive to the right investors? Breaking down the most common elements that need special attention, this session will cover the necessary steps to readiness.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.