Athletic Entrepreneurship: The Pursuit of the Modern Day Athlete

Taking the world by storm, entrepreneurship is quickly on the rise. The ability to creatively to pursue one’s passions while having the freedom to do it your own way is becoming a hot ticket item amongst Gen Z. But what about all the effort that goes into it? In a world where athleticism is highly favored, the world’s most elite are turning to entrepreneurship to further stimulate their creativity. Current and former athletes turned entrepreneurs discuss their journey into entrepreneurship - the success and failures along the way and how their sports background prepared them for their new endeavors.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Sports