Seeking Alpha: Risk Reward Reality in Cannabis Brands

Mar 16, 2019

11:00am – 12:00pm CT

Recording: Seeking Alpha: Risk Reward Reality in Cannabis Brands, Mar 16, 2019

Please be aware that cannabis and related laws vary. Programming in this track is designed to inform attendees about this fast-changing industry, and does not promote the use or sale of illegal drugs.

Explore the rise of the modern cannabis consumer and imagine the future of cannabis consumption from the perspectives of a venture capitalist, an investment banker, a brand builder and the candy man. Learn the fundamentals of successful brand execution and understand where metrics may be misleading. Cannabis as an industry is experiencing explosive growth despite many legal and advertising restrictions, and the innovative and adventurous have embraced this dichotomy. The result - an environment like none before it. A unique combination of investment and operational perspectives to go beyond the hype; a must-attend for operators, investors and cannabis-lovers.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Rafael De La Cruz

Universal Brand Ventures

Sumit Mehta

Mazakali

Jeanne Sullivan

ArcView Group

Details

Primary Entry:
Music Badge
Platinum Badge
Artist Wristband
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

Cannabusiness presented by Leafly

Level:

Intermediate