Please be aware that cannabis and related laws vary. Programming in this track is designed to inform attendees about this fast-changing industry, and does not promote the use or sale of illegal drugs.

Explore the rise of the modern cannabis consumer and imagine the future of cannabis consumption from the perspectives of a venture capitalist, an investment banker, a brand builder and the candy man. Learn the fundamentals of successful brand execution and understand where metrics may be misleading. Cannabis as an industry is experiencing explosive growth despite many legal and advertising restrictions, and the innovative and adventurous have embraced this dichotomy. The result - an environment like none before it. A unique combination of investment and operational perspectives to go beyond the hype; a must-attend for operators, investors and cannabis-lovers.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.