Advance RSVP is available to Primary Entry badge types only. Walk-ups may be accepted on a first come, first served basis.

A powerful brand is an asset for any organization. That implies, being differentiated towards competition and relevant to customers. Today’s increasingly digital and fast pace world requires innovative methods to build and manage brands. Novel conditions or unforeseen circumstances can make it necessary to transform your brand.

Some examples:
- Brand lacks vitality or need to correct a bad/confusing image
- Company changes strategic direction or want to expand
- Competition has significantly changed and affected your positioning

This interactive workshop will explore the process and core elements of driving a brand transformation from A to Z. Theory and case studies will be used in combination with group discussion to ensure an inspiring and engaging workshop. The case studies will include both B2B & B2C cases and how to take advantage of AI & data.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.