Hear from Lola Plaku, CEO of Lola Media Group, as she discusses her dynamic path working behind the scenes in the music industry. Plaku's presentation will focus on using niche marketing vs. mass marketing to curate tailored concert productions and events that help expand an artist's brand. She covers everything from inception to execution—including identifying an artist's target audience, bringing in the right partners, building opportunities for fan/artist interactions, creating organic social buzz, engaging media and bloggers, and more.

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