Featured Session: Lola Plaku

Recording: Featured Session: Lola Plaku, Mar 16, 2019


Hear from Lola Plaku, CEO of Lola Media Group, as she discusses her dynamic path working behind the scenes in the music industry. Plaku's presentation will focus on using niche marketing vs. mass marketing to curate tailored concert productions and events that help expand an artist's brand. She covers everything from inception to execution—including identifying an artist's target audience, bringing in the right partners, building opportunities for fan/artist interactions, creating organic social buzz, engaging media and bloggers, and more.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Event Type: Session