Featured Session: Creator Credits: Providing the Missing Links (w/ Björn Ulvaeus of ABBA)


How often do you see record or song credits for the music you’re streaming or downloading? Credits are not just a way to pay homage to the talented musicians, songwriters, producers, engineers and DJs who created the music. Credits mean that specific individuals have been identified as the makers of that music, and a specific composition has been identified as the song recorded. This also means that digital music services, record companies, publishers and collective rights societies know who to pay, and services can offer enhanced search results. But this system of identifying and connecting creators to music is broken—BIG TIME. Björn Ulvaeus (ABBA, Mama Mia!) and Niclas Molinder, co-owners of Auddly with producer-songwriter-singer Max Martin, and some of their friends have some important news to share with you (especially for producers) that will finally fix the problem.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Event Type: Session