Featured Session: Creator Credits: Providing the Missing Links (w/ Björn Ulvaeus of ABBA)

Mar 14, 2019

3:30pm – 4:30pm CT

How often do you see record or song credits for the music you’re streaming or downloading? Credits are not just a way to pay homage to the talented musicians, songwriters, producers, engineers and DJs who created the music. Credits mean that specific individuals have been identified as the makers of that music, and a specific composition has been identified as the song recorded. This also means that digital music services, record companies, publishers and collective rights societies know who to pay, and services can offer enhanced search results. But this system of identifying and connecting creators to music is broken—BIG TIME. Björn Ulvaeus (ABBA, Mama Mia!) and Niclas Molinder, co-owners of Auddly with producer-songwriter-singer Max Martin, and some of their friends have some important news to share with you (especially for producers) that will finally fix the problem.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Susan Butler
Susan Butler

Music Confidential

photo of Barak Moffitt
Barak Moffitt

Universal Music Group

photo of Niclas Molinder
Niclas Molinder

Auddly / Session

photo of Francois Quereuil
photo of Phil Sant
Phil Sant

Stage Enterprises

photo of Bjorn Ulvaeus
Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Film Badge
Interactive Badge