Featured Session: Creator Credits: Providing the Missing Links (w/ Björn Ulvaeus of ABBA)
How often do you see record or song credits for the music you’re streaming or downloading? Credits are not just a way to pay homage to the talented musicians, songwriters, producers, engineers and DJs who created the music. Credits mean that specific individuals have been identified as the makers of that music, and a specific composition has been identified as the song recorded. This also means that digital music services, record companies, publishers and collective rights societies know who to pay, and services can offer enhanced search results. But this system of identifying and connecting creators to music is broken—BIG TIME. Björn Ulvaeus (ABBA, Mama Mia!) and Niclas Molinder, co-owners of Auddly with producer-songwriter-singer Max Martin, and some of their friends have some important news to share with you (especially for producers) that will finally fix the problem.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Susan Butler
Music Confidential
Barak Moffitt
Universal Music Group
Niclas Molinder
Auddly / Session
Francois Quereuil
AVID
Phil Sant
Stage Enterprises