Bjorn Ulvaeus
Björn Ulvaeus is a Swedish songwriter, producer, a member of the Swedish musical group ABBA, and co-composer of the musicals Chess, Kristina från Duvemåla, and Mamma Mia!. He co-produced the film Mamma Mia! with fellow ABBA member and close friend Benny Andersson. Niclas Molinder is the CEO of Auddly, the global hub for authoritative pre-registration music metadata sourced from creators. Molinder founded Auddly in 2014 with Max Martin, Björn Ulvaeus of ABBA and manager Ash Pournouri. Auddly is rapidly setting the standard for how music creators, their collaborators and their representatives are identified along with accrediting their contributions in compositions and recordings.
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Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.