Stopping Counterfeits: Protecting Your Brand

Recording: Stopping Counterfeits: Protecting Your Brand, Mar 11, 2019

Speakers

Jeni Zuercher

YETI

Counterfeits hurt everyone: consumers, brands, markets. Counterfeits can be stopped, however, through effective use of trademarks, copyrights and patents, effective work with Customs, Courts and criminal laws.

Companies develops high-quality products that people love. Counterfeiters feed off of the success that innovative companies invest in their brand recognition and products. To thwart counterfeiters, a successful program uses a wide-array of creative strategies.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Dual
Event Type: Session
Level: Intermediate