Stopping Counterfeits: Protecting Your Brand

Mar 11, 2019 | 5:00pm – 6:00pm CT
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Recording: Stopping Counterfeits: Protecting Your Brand, Mar 11, 2019

Speakers

Jeni Zuercher

YETI

Counterfeits hurt everyone: consumers, brands, markets. Counterfeits can be stopped, however, through effective use of trademarks, copyrights and patents, effective work with Customs, Courts and criminal laws.

Companies develops high-quality products that people love. Counterfeiters feed off of the success that innovative companies invest in their brand recognition and products. To thwart counterfeiters, a successful program uses a wide-array of creative strategies.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Dual
Event Type: Session