photo of Jeni Zuercher

Jeni Zuercher

Global Brand Protection
at
YETI

Jeni Zuercher has devoted much of her career to combating counterfeits. Jeni built and runs YETI’s global brand protection program. Prior to YETI, Jeni lead North American anti-counterfeiting efforts for all of the Adidas Group companies. She served on the Board of the International Anti-Counterfeiting Coalition (IACC) and Anti-Counterfeiting Working Groups. Jeni loves dogs, and is happy to talk about dogs as much as anti-counterfeiting.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Jeni Zuercher

Events featuring Jeni Zuercher