Jeni Zuercher

Global Brand Protection

Jeni Zuercher has devoted much of her career to combating counterfeits. Jeni built and runs YETI’s global brand protection program. Prior to YETI, Jeni lead North American anti-counterfeiting efforts for all of the Adidas Group companies. She served on the Board of the International Anti-Counterfeiting Coalition (IACC) and Anti-Counterfeiting Working Groups. Jeni loves dogs, and is happy to talk about dogs as much as anti-counterfeiting.

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