Jeni Zuercher has devoted much of her career to combating counterfeits. Jeni built and runs YETI’s global brand protection program. Prior to YETI, Jeni lead North American anti-counterfeiting efforts for all of the Adidas Group companies. She served on the Board of the International Anti-Counterfeiting Coalition (IACC) and Anti-Counterfeiting Working Groups. Jeni loves dogs, and is happy to talk about dogs as much as anti-counterfeiting.
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