The biggest and best professional soccer clubs and leagues in the world have targeted North America, the largest media market in the world, as a key area of expansion and growth. Through TV deals, live matches, commercial deals and other opportunities, these internationally recognized brands are finding new and innovative ways to engage with soccer fans in North America. This panel will explore the appeal of European soccer, initiatives underway to spur growth, and what the future of international soccer in North America looks like.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.