Growing International Soccer in North America

Growing International Soccer in North America


Boris Gartner


Kate Markgraf


Tony Meola

Sirius XM

The biggest and best professional soccer clubs and leagues in the world have targeted North America, the largest media market in the world, as a key area of expansion and growth. Through TV deals, live matches, commercial deals and other opportunities, these internationally recognized brands are finding new and innovative ways to engage with soccer fans in North America. This panel will explore the appeal of European soccer, initiatives underway to spur growth, and what the future of international soccer in North America looks like.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Sports
Level: Intermediate
Online: Slides