Live music and cannabis have long been an inseparable pairing, though one that laws prevented from making official. When California opened its doors to recreational sales, many hoped sales and consumption of cannabis would finally be possible at the state’s hundreds of music venues and festivals. The transition has proved much more difficult. What does the future hold for cannabis-focused events, and for public cannabis sales and consumption at music venues and festivals in the future? We’ve gathered the country’s foremost leaders of cannabis events to discuss. Tim Blake, founder of The Emerald Cup; Matt Stang, Chief Revenue Officer for High Times, Caroline Philips, founder of National Cannabis Festival, and Salwa Ibrahim of Highland Events.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.