Featured Session: Cannabis: The New Normal with Adam Bierman


Adam Bierman


Please be aware that cannabis and related laws vary. Programming in this track is designed to inform attendees about this fast-changing industry, and does not promote the use or sale of illegal drugs.

The perception of cannabis is evolving. Today, cannabis has a seat in mainstream culture, playing a pivotal role in everything from music to wellness. Learn how MedMen—the leading U.S. cannabis retailer – is writing the book on the future of the industry, by elevating the retail experience, eliminating stigma and advocating for legalization. CEO and co-founder Adam Bierman will reveal what the new normal of cannabis culture looks like – and how the industry is primed for partnership with diverse brands and businesses.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Event Type: Session
Level: Beginner