Up close at SXSW with Jonah Peretti, co-founder and CEO of BuzzFeed

After co-founding The Huffington Post in 2005, Peretti launched BuzzFeed in 2006 as an experimental lab that focused on tracking viral content and making things people wanted to share. Under Peretti’s leadership, BuzzFeed now reaches the third largest U.S. millennial audience on the internet and generates more than 9 billion monthly content views, with writers and producers creating shareable and entertaining content, and reporters and editors covering everything from politics to technology and investigations.

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