Jonah Peretti is the Founder and CEO of BuzzFeed. After co-founding The Huffington Post in 2005, Peretti launched BuzzFeed in 2006 as an experimental lab that focused on tracking viral content and making things people wanted to share. Under Peretti’s leadership, BuzzFeed now reaches the third largest U.S. millennial audience on the internet and generates more than 9B monthly content views, with writers and producers creating shareable and entertaining content, and reporters and editors covering everything from politics to technology and investigations.
BuzzFeed has also pioneered social advertising to build shareable campaigns for the world’s leading brands.
Before BuzzFeed, Peretti experimented with viral projects and studied how information and ideas spread through the web. Peretti is a graduate of the MIT Media Lab and has taught at NYU and the Parsons School of Design. He lives in Los Angeles with his wife and twins.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.