Being Savvy in the Post-Trust, Fake News Era

Recording: Being Savvy in the Post-Trust, Fake News Era , Mar 13, 2019


We grew up believing that we could trust our friends, teachers, newspapers, social media feeds, brands and politicians. That’s not the case anymore. Misrepresentation, exaggerated truths, and outright fake news have become a world-wide phenomenon. Finding truth in today's world is only getting harder. As we move to a future dominated by artificial intelligence, where cars drive us better than we can drive ourselves and robots become our managers, who we trust and how we build businesses, engage customers, and motivate employees (real or artificially created ones) is going to be markedly different. Drawing upon principles from psychology, real-world business experiences and with a peek into some of the technology advances taking place in innovation hotspots like Silicon Valley, Shiv Singh will explore what we all need to do to engage consumers and build their trust in the future.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Book Reading
Event Type: Session
Level: Beginner