Shiv is a recognized marketer who helps brands transform with the rise of digital. At Visa he is the SVP Global Head of Digital and Marketing Transformation. He is responsible for global digital and marketing transformation across all external stakeholders from consumers and merchants to financial institutions and technology partners. This includes driving the Visa marketing digital transformation including the re-imagination of the consumer decision journey, the transformation of Visa.com, the relaunch of the global Visa employee engagement platform, global capabilities and training, global media strategic partnerships and marketing innovation. Reporting directly to the EVP and Chief Marketing and Communications Officer of Visa Inc. this role also includes guiding and supporting major Visa clients around the future of marketing. In his prior role at Visa he was responsible for defining and launching the new Visa brand strategy and platform globally.
Shiv has been recognized by Ad Age as a Media Maven and has been featured on the publication's cover. More recently he was recognized by Adweek as a Top 50 Marketer (no. 11). The award winning work done by his teams and him have been recognized by leading industry and consumer publications from Fortune Magazine and Adweek to Forbes and The Harvard Business Review. He is also author of the book, "Social Media Marketing for Dummies" and has written for the Harvard Business Review online, Ad Age magazine, Newsweek and other publications.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.