After several years of exploration and crunching the numbers, discover how some of the largest non-endemic brands are finding a home in gaming by making well-advised decisions. This booming industry presents a prime opportunity for everyone to get involved with more metrics and data available than ever before. With several key figures viewing games as the optimal solution to reach the cord-cutting generation, what do you need to know when making smart marketing decisions in this space?



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.