Noah Kolodny, VP Research, has more than 14 years of experience in the sponsorship and sports marketing industry. During his tenure at Octagon, Noah has conducted both primary and secondary research for many of the agency’s clients including Allstate, Bank of America, Coca-Cola, Mastercard, Sprint, and The Home Depot. Noah oversees the firm’s Research Group helping clients develop a deep understanding of their target consumers and the competitive landscape. Noah is a key part of Octagon’s esports market offering and thought leadership efforts helping clients stay informed on the constantly evolving esports ecosystem. In 2017, Kolodny helped launch Octagon’s proprietary study, esports Passion Drivers, to help brands quantify and better understand why fans connect with esports. Noah completed his B.A. at Brandeis University with Phi Beta Kappa honors, and received his MBA and Master’s in Sport Management at the University of Massachusetts.
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