As the brand 'music city' has evolved, the focus has been primarily on live music, from the plights of music venues to engaging with festivals and other live music infrastructure. Live music is often the most immediate music city indicator, and while those related strategies are important, they're only one part of a much larger story. Cities around the world are competing for talent, employers, & growth, are fighting climate change, supporting diversity and working to enhance the health and wellbeing of their citizens and voters; music can be at the heart of all these issues. Rarely, however, is music included in these debates, though it remains a unifying, global tool to make cities better across a number of issues. The panel will discuss not live music specifically or industry development, but music as a holistic tool in overall urban growth and competitiveness.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.