Cannabis brands are in the early-stages of being built, no one’s created a national brand just yet given it’s illegal status under federal law. Our session will explore a variety of brands – MedMen, Aster Farms, Heavy Hitters/Mammoth, and Old Pal across product, distribution, and retail to explore how brands are being built. What’s the best way to get started and how much capital is needed? What’s the outlook for brands in the space? How can investors help build brands in the space?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.