Co-Founder and CEO Rusty Wilenkin started Old Pal after beginning his career in media lending, then spending 4+ years in the cannabis space. The concept was born out of a white space that the team began to notice throughout the industry: there wasn’t a flower product out there that was both affordable and beautifully designed. During that period he co-founded Prism Farms, in addition to negotiating all seed funding and distribution channels for the company. Rusty then built out the SoCal region for Flow Kana. He then went back to work for Kiva Sales and Service, where he ran their flower and concentrate sales. Rusty began pursuing Old Pal full time in May 2018.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.