It’s no secret the retail experience is undergoing a massive transformation. New players are innovating and finding rapid success and stalwarts are reinventing their playbooks to reach new customers. Join James DeJulio, CEO and Co-Founder of creator network, Tongal, Marc Mastronardi, EVP of Business Development Innovation at Macy’s, and Lauren Wilner from Macy’s Style Crew as they discuss how established brands can utilize new platforms and ambassador networks to connect with customers, increase engagement and help scale their business beyond the walls of retail. This panel will highlight the Macy’s Style Crew digital ambassador program and the importance of connecting consumers to the people behind a brand in order to build community and drive sales by personalizing the experience —all while improving the overall customer journey.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.