A Blueprint for Corporate Innovation & Inclusion


Lisa Burton


Most large corporations face the same important, modern challenges - how do we keep innovating rapidly? How can we be even more inclusive? And how do we do this quickly and effectively?

By investing in and hosting women-led startups, Hearst has created a successful model that has influenced their 132-year old media company from the inside out. HearstLab has boosted employee engagement and visibility, helped increase the rate of their internal innovation and inclusion initiatives, and added meaningfully to the bottom line through rising valuations of their startup investments.

This presentation will share an insider’s look at Hearst’s blueprint on how they successfully select and integrate startups into their diverse organization. HearstLab goes well beyond the typical accelerator model and puts clear emphasis on the positive impact it has on all constituents including startup founders, Hearst executive leaders and all Hearst employees, and how the Lab has helped identify rising talent, encourage collaboration and create new businesses.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Solo
Event Type: Session
Level: Intermediate