Einar Pedersen (Austin Music Foundation): Mentor

Advance RSVP is available to Primary Entry badge types only. Walk-ups may be accepted on a first come, first served basis.

Mentor Sessions offer 15 minutes of one-on-one interaction with industry leaders and professionals from a variety of fields spanning interactive, film, and music.

Meeting with this mentor is highly recommended if you're interested in A&R, licensing, management, production (recording/mixing/mastering), and touring.

Currently the bass player and production manager for The FRAY, Einar has spent nearly the last two decades on the road. Ten of those years playing in Kelly Clarkson's band, a long run with the musical comedy of The Dan Band, and many shows, recordings, and side projects with members of Tool, Weezer, Fall out Boy, and Queens of the Stone Age among others. At home in Austin, Einar is the artist consultant at the Austin Music Foundation, and produces, arranges, and composes for various media.

You can see Einar’s full bio on his speaker page.

Registrants who sign up online must check-in 30 minutes before their mentor time slot to guarantee their spot. Limited on-site sign up is also available for a small number of Mentor Sessions spots and will begin 30 minutes before the first time slot of each session.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Event Type: Session
Level: Advanced