Streaming and the new music economy are creating more resources than ever for creators, from the rise of creator-first platforms like SoundCloud, to the myriad of tools, data and services available today.

The impact? Creators have more choice in how they invest in, build and grow their careers in music. And, to manage all of this, creators are taking note of the startup world and increasingly adopting an entrepreneurial approach to navigating their careers.

As we head into 2019, what some have dubbed the “year of the creator,” this session will discuss the evolving path for artists from their first play to first platinum, the shifting artist discovery and development process, and the overall impact on the broader music industry.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.