Paul Rocha (Secret City Records): Demo Listening Session


Advance RSVP is available to Primary Entry badge types only. Walk-ups may be accepted on a first come, first served basis.

This session will provide mentees 15 minutes to receive face-to-face feedback on 1-2 tracks of the mentee's choosing. Registrants signed up for this session will need to bring a digital copy or links to their tracks with them.

Meeting with this mentor is highly recommended if you're looking for feedback on different types of sync placements (based in songs, genres, production, etc.), how to research what songs are being frequently licensed for sync, and best booking techniques based on genres. This mentor specializes in the following genres- indie, alternative, rock, pop, some hip hop, and production.

Paul has 20 years’ experience working for well-known labels & distributors and publishers/synch agencies such as: Caroline, Capitol, Astralwerks, Mute, Nettwerk, West One Music and North Star Media. He has also worked directly with artists as both a manager and tour manager. In September of 2018, Paul recently started as the Director of Creative Licensing and Synchronization at the renowned independent label, Secret City Records which is home to Patrick Watson, The Barr Brothers, Shad, and more!

You can see Paul’s full bio on his speaker page.

Registrants who sign up online must check-in 30 minutes before their mentor time slot to guarantee their spot. Limited on-site sign up is also available for a small number of Mentor Sessions spots and will begin 30 minutes before the first time slot of each session.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Event Type: Session
Level: Intermediate