Cannabis and music have always been the perfect pair. As Cannabis continues to be legalized for recreational use across America and the world, celebrity and artist endorsed brands are finding their place in a competitive and sometimes challenging market. This panel will discuss the partnerships that have been created, best practices, obstacles and a potential landscape for the future.

Brands represented by the panelists include Willie's Reserve, Rebelution, 2 Chainz, The Game, Dirty Heads and Broken Lizard, amongst others.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.