Artist Licensing and Cannabis

Mar 16, 2019

12:30pm – 1:30pm CT

Cannabis and music have always been the perfect pair. As Cannabis continues to be legalized for recreational use across America and the world, celebrity and artist endorsed brands are finding their place in a competitive and sometimes challenging market. This panel will discuss the partnerships that have been created, best practices, obstacles and a potential landscape for the future.

Brands represented by the panelists include Willie's Reserve, Rebelution, 2 Chainz, The Game, Dirty Heads and Broken Lizard, amongst others.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Elizabeth Hogan
photo of Rama Mayo
Rama Mayo

Green Street Agency

photo of Eric Rachmany
Eric Rachmany

Rebelution

photo of Dean Raise
Dean Raise

C3 Management

Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Film Badge
Interactive Badge