Thanks to over a decade of gathering insights and evolving with our user's deepening interest in sports and the culture that surrounds the game, Bleacher Report has gathered an unparalleled understanding of the American millennial and Gen-Z sports fan - their desires, their behaviors and ultimately, their essence. Bleacher Report Chief Brand Officer Ed Romaine shares the multi-faceted journey inside the heart and mind of the connected sports fan as B/R attempts to entertain and enlighten and make it easier to tap into the power of a growing demographic.

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