Featured Session: True Value of K-Pop

Mar 13, 2019 | 5:00pm – 6:00pm CT
#kpop
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Recording: Featured Session: True Value of K-Pop, Mar 13, 2019

Speakers

True Value of K-Pop

SM Entertainment has driven explosive growth for K-Pop over the last two decades by optimizing the synergy between K-pop idol creation, monetization, and glocalization. SM Entertainment’s key asset for the success of K-Pop is the knowledge of Culture Technology—a system driven by SM founder Soo Man Lee and supported by core producers and a global network of talent. This Culture Technology has laid the foundation for growth, enabling K-Pop artists to flourish. SM Entertainment now utilizes artist-created assets to create new entertainment ecosystems based on convergence with new technologies. This is a very exciting and unprecedented time for K-Pop around the globe, and we hope that you’ll join us in taking a deeper look at both what’s currently happening and what’s next.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Event Type: Session