Featured Speaker: Chris Lee


Drawing upon nearly two decades of experience at the top of the Asian music market, Lee will be making his SXSW debut this year to speak on “The True Value of K-Pop” – beyond its traditional role as music – as well as SM Entertainment’s vision for the American market with the recent relaunch of its SM USA office in Los Angeles.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge
Secondary Entry: Film Badge, Interactive Badge
Event Type: Session