True Value of K-Pop

SM Entertainment has driven explosive growth for K-Pop over the last two decades by optimizing the synergy between K-pop idol creation, monetization, and glocalization. SM Entertainment’s key asset for the success of K-Pop is the knowledge of Culture Technology—a system driven by SM founder Soo Man Lee and supported by core producers and a global network of talent. This Culture Technology has laid the foundation for growth, enabling K-Pop artists to flourish. SM Entertainment now utilizes artist-created assets to create new entertainment ecosystems based on convergence with new technologies. This is a very exciting and unprecedented time for K-Pop around the globe, and we hope that you’ll join us in taking a deeper look at both what’s currently happening and what’s next.

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