Featured Session: CANNABIS: From Fringe Issue to Big Industry


David Downs


Please be aware that cannabis and related laws vary. Programming in this track is designed to inform attendees about this fast-changing industry, and does not promote the use or sale of illegal drugs.

CANNABIS: From Fringe Issue to Big Industry

How did a fringe political issue become a massive business opportunity? When Troy Dayton began working on the cannabis legalization 24 years ago only 25% of Americans supported it. Today, Troy leads The Arcview Group which is the largest group of cannabis investors and largest publisher of market data. He’s also on the board of the Marijuana Policy Project and the National Cannabis Industry Association. Join us for a special fireside discussion about the past, present and future of the intersection between cannabis advocacy, politics, and global business.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Event Type: Session
Level: Intermediate