Alicia Yaffe (Spellbound Group): Mentor


Advance RSVP is available to Primary Entry badge types only. Walk-ups may be accepted on a first come, first served basis.

Mentor Sessions offer 15 minutes of one-on-one interaction with industry leaders and professionals from a variety of fields spanning interactive, film, and music.

Meeting with this mentor is highly recommended if you're interested in management, marketing/PR, and sales & sponsorships.

Alicia Yaffe launched The Spellbound Group in 2011 to execute unique campaigns for bands and brands to grow their audiences and support sustainable careers. The company has since evolved to be the premier marketing company for pop culture legacies, specializing in social media content and holistic marketing campaigns. In 2019, the Spellbound Group's portfolio of services is expanding to include immersive activations. The Spellbound Group's clients include The Doors, Jefferson Airplane, Otis Redding, Janis Joplin, Johnny Ramone, Peter Tosh, Rick James, Henry Mancini, and many more.

You can see Alicia’s full bio on her speaker page.

Registrants who sign up online must check-in 30 minutes before their mentor time slot to guarantee their spot. Limited on-site sign up is also available for a small number of Mentor Sessions spots and will begin 30 minutes before the first time slot of each session.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Event Type: Session
Level: Advanced