Join Tara and Cherie as they discuss the role social media, new technologies and video formats play in changing the way artists and creators collaborate to create impactful and highly creative visual content that engages and resonates with their audience.

This session will also explore some of the current and foreseeable challenges and opportunities of adapting to these new music video trends, how these changes will affect the creative process in the long run, and how new concepts for music videos and other visual content affect the music industry and the way artists market themselves.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.